PORTFOLIO

CLIENT

DARWIN HOMES

PROJECT

BRAND DEVELOPMENT

BRIEF

Independent Estate Agents Darwin Homes wanted to re-define their brand with a fresh approach.

SOLUTION

Straightforward created a new corporate identity that evolved from re-visiting and refreshing their existing logo. New design concepts were rolled out across all advertising, stationary and signage and delivered a clear, simple and effective message - a commission rate of only 5%

LINKS

www.darwinhomes.co.uk

CLIENT

BATH RACECOURSE

PROJECT

AUSSIE BEACH PARTY RACENIGHT MAILER

BRIEF

The Aussie Beach Party Racenight is a successful annual event held at Bath Racecourse and this year was no exception with a post-racing special performance by non-other then Australian legend Rolf Harris.

SOLUTION

To tie in with the fun, antipodean theme, Straightforward created a mailer campaign around the concept of Rolf's iconic 'Wobble Board'.

Our design utilised one side of the mailer to market the event with the reverse side deftly turning into a replica wobble board complete with instructions on where to hold to create that distinctive sound.

LINKS

www.bath-racecourse.co.uk

CLIENT

CHARTLEY

PROJECT

PRODUCT BROCHURE

BRIEF

As a leading supplier of high quality brassware to the luxury end of the UK bathroom industry, Chartley needed to implement a design management system to help facilitate the smooth-running production of product brochures.

SOLUTION

Straightforward created an ordered and efficient image management system, resulting in the streamlined creation of literature that not only reflects the opulence and sumptuousness of the Gessi and Bossini brands, but also conveys comprehensive product information and detailed technical specifications more effectively.

LINKS

www.chartley.com

CLIENT

ROM GROUP

PROJECT

WEBSITE

BRIEF

ROM Group wanted to create a website that created brand synergy across subsidiaries ROM, RFA-TECH and ROMTECH and featured on-line versions of brochures that contained substantial amounts of technical data and specifications for thousands of products.

SOLUTION

Straightforward built a content management system that presented complex and detailed information in a clear and concise manner, substantiating our belief that it's the simple things in life that work best.

LINKS

www.rom.co.uk
www.rom-tech.co.uk
www.rfagroup.co.uk

CLIENT

FAREBROOK HOMES

PROJECT

COMPUTER GENERATED IMAGERY (CGI)

BRIEF

Staffordshire based luxury property developer Farebrook Homes needed high quality, photorealistic images to market their prestigious Grange Farm development.

SOLUTION

Before construction had even started, Straightforward were able to provide Farebrook Homes with a 3D computer generated model of their proposed development, created from architectural planning drawings.

Potential buyers were subsequently presented with a visual of the finished construction, enabling Farebrook to effectively market their development well ahead of completion.

Our extensive research and development into techniques of high quality visualisation, mean that Straightforward can now offer external and internal computer generated imagery that will aid the off-plan process.

CLIENT

ROMTECH

PROJECT

EXHIBITION STAND

BRIEF

ROMTECH, one of the UK's leading specialists in ground engineering construction products, planned to launch their new product ROMGARD at the Commercial Vehicle Show.

SOLUTION

After securing exhibition stand space of 180 sqm, Straightforward designed and built a stand around a fully working model of the ROMGARD Integral Walkway, an innovative product intended to promote safe practice in goods and materials handling.

Capable project management guaranteed our client maximum industry attention at the three day event.

LINKS

www.rom-tech.co.uk

CLIENT

STONE COMPUTERS

PROJECT

MOUSEMATS

BRIEF

A leading supplier of computers to b2b markets, Stone Computers required a mass quantity of mousemats to include alongside the installation guide as part of it's product packaging.

SOLUTION

Our ability to source a wide range of business gifts at competitive prices meant that however short the deadline, Straightforward was able to deliver on-time.

LINKS

www.stonecomputers.com